South Hadley’s Tower Theaters
The Village Commons
19 College Street
South Hadley, MA 01075
Robert Adam, Owner
Is to provide you with affordable on screen advertising that increases awareness and generates revenue opportunities from consumers who live and work in the area where you do business.
Grow Your Business with Tower Theater’s On Screen Ads
Annually, Tower Theaters’ sees over 35,000 people come through its doors. This includes adults, students, children, seniors, and any matinee tickets sold. Currently, Tower Theaters has over 100 customers who have annual movie passes, and our figures show that each of those pass holders comes to the movies an average of 15 times per year.
Advertising On Screen at Tower Theaters will Enable You To:
- •Target multiple demographics with just one investment.
- •Advertise to consumers who live in the same area where you do business.
- •Display your ad to a captive audience with minimal competitive clutter.
- •Present your ad on a big screen in a relaxed atmosphere, which delivers your message with higher recall than traditional media.
Your ad will repeat several times before the film screens. Repetition builds reputation. Purchasing long-term slide advertising exposure generates brand awareness for your business and delivers the best results.
Hollywood studios spend billions to attract audiences to movies where they will see your ad. You pay a little while Hollywood pays billions to drive consumers in.
Tower Theaters is perfectly placed to have a diverse yet localized and targeted audience that is ideal for your business advertising efforts.
To ensure that your message reaches the best demographic for your business, we’ve broken down our ticket sales and regions for you.
Of our 35,000 annual admissions, we see:
Adults 39% Students 31%
Senior(65+) & Children(1-11) 30%
Our regional breakdown of customers is as follows:
South Hadley, Granby, Belchertown 33%
Holyoke, Chicopee, Springfield,
and West Springfield 40%
Amherst, and Hadley 20%
Located within 11 miles of all five major area colleges, a further 7% of our customers are in the area temporarily to check out local colleges or attend graduations or reunions. This means that in addition to a loyal base of local customers, we have a constant stream of people come through our door who are visiting the area and looking for things to do and see while here.
Tickets Sales Continue to Increase
Everyone is feeling the pinch of the economic downturn. However, MPAA data shows that the entertainment industry, and movie theaters in particular, are still seeing increased ticket sales. In 2008, over 1.3 billion Americans attended movies. In 2009 that number increased to 1.4 billion, and numbers held strong for 2010. This means your advertising will continue to be viewed by an increasing number of patrons throughout the year.
Cinema Advertising vs. Other Forms of Media
NEWSPAPERS: The lack of clutter alone makes on-screen advertising more effective. On the big screen your ad stands out and is the only one seen for at least 10 seconds. In newspapers, your ad often ends up getting lost in the clutter of several other ads, or is placed in a section of the newspaper that your customers throw away without reading.
BILLBOARDS: With on screen advertising there are no distractions associated with outdoor advertising such as traffic, radios, cell phones, passengers, and diverse driving conditions. Also, billboard viewers include travelers and commuters outside of your geographic area who are unlikely to be a part of your customer base.
RADIO: People usually have only 2 or 3 theaters to choose from compared to a variety of radio stations that most people scan through to avoid the commercials. Plus, radio zones tend to be larger than your targeted geographical area, resulting in wasted investment.
TELEVISION: Television is similar to radio in that there are so many channels and so many ads. Most consumers admit to channel surfing during commercial breaks. TV zones are also much larger than your intended geographic target, again resulting in wasted investment.
For each new ad, there is a $40 setup fee. This covers the time for design and placement of the ad and for any adjustments. The $40 fee is waived for all who subscribe to a one year program.
6 Months: $175.00 per month; $40 setup fee.
12 Months: $150.00 per month; no setup fee.
Additional Ads and Changing Ads
Second ads receive a 25% discount. For example, with a 12 month ad, you pay $150 per month for the first ad and $112.50 per month for the second ad.
To keep your ad fresh, we allow you to change it twice at no charge with a one year contract. With six month contracts, or a third ad change, we charge the $40 setup fee.
If you wish to withdraw from the program before the stated terms in the advertising contract, you will be charged a $200 cancellation fee.
•Each slide show loop is from 5 to 7 minutes. Given that most people show up an average of 15 minutes before a movie, most customers will see your ad at least 3 times before the show starts.
•Moviegoers are out and about: 42% eat before/after a movie and 16% go shopping before/after a movie (Nielsen Interview Questions, 2010).
•Adults age 21 or older are twice as likely to go to the movies than to bars/nightclubs once a month (2010 MRI Doublebase Study).