On Screen Advertising
Media Kit - 2007
Tower Theaters
19 College Street
South Hadley, MA
Village Commons
413-533-3456
Contacts:
Stephen Biegner and Joseph Loftus
OUR MISSION IS...
to provide you with truly affordable on screen advertising that increases awareness and generates revenue opportunities from consumers that live in the area where you do business.
GROW YOUR BUSINESS WITH TOWER THEATERS’ ON SCREEN ADS
According to our sales figures for 2006, our total admissions for the year were 35,595 people. This includes adults, students, children, seniors, and any matinee tickets sold. Currently, Tower Theaters has over 100 customers who have annual movie passes, and our figures show that each of those pass holders comes to the movies an average of 15 times.
DEMOGRAPHIC BREAKDOWN
The admission totals for 2006 are as follows: they are broken down by adult tickets, student tickets, senior citizen/child tickets, and matinee tickets.
ADULTS - 8186
STUDENTS - 6212
SENIOR/CHILD - 5500
MATINEE - 15,697
That puts evening show admissions at 19,898 people total. Our Matinee shows are every day of the week, including weekends, and are generally a mix of adults, students, seniors and children.
ADVERTISING ON SCREEN AT TOWER THEATERS WILL HELP TO:
target multiple demographics with just one investment;
advertise to consumers who live in the same area you do business in;
display your ad with minimal competitive clutter to a captive audience;
present your ad on a big screen in a relaxed atmosphere which will deliver your message with
higher recall than most traditional media.
Plus, Hollywood studios spend billions of dollars to attract audiences to movies where they will see your ad. You pay a little for the ad, while Hollywood pays billions to drive consumers in.
And your ad will repeat several times before the film screens. Repetition builds reputation. Purchasing long-term slide advertising exposure generates brand awareness for your business and delivers the best results.
ADMISSIONS HAVE INCREASED 28%
OVER THE LAST TWO DECADES
What does that mean though? In 1984, 1.2 billion Americans attended movies. It was up to 1.29 billion in 1994, and then all the way up to 1.54 billion in attendance in 2004. Yet 2005 created a big buzz as it saw a decrease in attendance for the first time in almost two decades. Good news, though, as the reports for 2006 are showing an increase in admissions with only a few big blockbusters over the summer. 2007 should prove to continue the upward trend with its blockbuster season starting a month earlier than usual, and with several huge franchise movies (Spider Man 3, Shrek the Third, Harry Potter, Pirates of the Carribean, to name a few) it could be a record year.
As for Tower Theaters, and our admissions, we’ve remained steady, typically pulling in around 35,000 people per year. Even in 2005, when admissions were dropping nationally, Tower Theaters’ admissions had increased by a few thousand.
CINEMA ADVERTISING VS.
OTHER FORMS OF MEDIA
NEWSPAPERS: The lack of clutter alone makes on screen advertising better. On the screen your ad stands out and is the only ad on a big screen for up to 15 seconds. In the newspaper, your ad could end up getting lost in the clutter of several other ads, or it could be placed in a section of the newspaper that your customers throw away without reading.
BILLBOARDS: With on screen advertising, there are no distractions associated with outdoor advertising such as traffic, radios, cell phones, passengers, and diverse driving conditions. Billboard viewers also include travelers and commuters who may not even be in your geographic area. Thus they are unlikely to be a part of your customer base.
RADIO: People usually only have 2 or 3 theaters to choose from compared to a variety of radio stations that most people will only scan through to avoid the commercials. Plus, the radio zones tend to be larger than your targeted geographical area, resulting in wasted investment.
TELEVISION: Television is similar to radio in that there are so many channels and so many ads. Most consumers admit to channel surfing during commercial breaks. TV zones are also much larger than your intended geographic target, resulting in wasted investment.
RATES:
SETUP - For each new ad, there is a $40 setup fee. This includes the time for design of the ad (if necessary) and for placing the ad into the slide show, and for any adjustments to an existing ad if it does not meet specifications. The $40 fee is waived for all who subscribe to a one year program.
MONTHLY FEES -
One Month: $150
6 Months: $125
12 Months: $100
ADDITIONAL ADS AND CHANGING ADS -
If you would like to run an additional ad, the ad would be subject to the $40 setup fee, and you would be charged whatever your monthly rate is less 25%. Therefore, if you had a 12 month program, you’d still pay $100 per month for your regular ad, then only $75 per month on the additional ad.
If you don’t want to add an ad, but would rather change your existing one, you would be billed the setup fee of $40.
CANCELLATION -
If you wish to withdraw from the program before the stated terms in the advertising contract, you will be charged a $200 cancellation fee.